(aka "Where does the time go when you hop on the internet?")
Hello Friday night. A movie, perhaps, to distract the mind?
Okay, but first take a moment to study up on the 12 minute (or so) limitations to DSLR moving picture recording. This should only take a minute.
Google, you are my friend. Plently of links to reviews, articles and data.
"Russian Ark" comes up as a metaphorical jab at the "imagined" need for longer recording times.
Watch Russian Ark clips on YouTube (I wanted to watch a movie tonight anyway, right?). Remarkable! Okay, but time to get back to my research.
After sifting through/around countless theories on why the 12 minute limit exists, I become empowered to find a work-around.
After entertaining countless crackpot work-arounds suggested on many sites, I stumble upon an argument for ditching DSLR entirely.
The argument links to a review of the top 8 reasons why DSLR sucks... which leads to a list of 8 reasons it is the best.
One of the pro arguments is the compresson, which frees you up from the insane $$$ media storage needed with a REDcam or ARRI raws.
Which leads to arguments of how bad the compression is, which leads to news of the Hyperdeck & the Ninja for grabbing HDMI out.
Which leads to arguments over what specs the DSLR's HDMI output sits at currently.
Which leads to going back & watching documentaries of Russian Ark (to clear my mind).
Which leads to the comforting realization that the only output/jargon that matters is SOUL or ART.
With a good story, who cares? 4:4:4 or even 4:0:0 cannot take the place of soul; art.
Which leads to fond memories of older films which technically were gritty but will last forever because they rocked.
Whic leads to thoughts on more recent ones which were on the bleeding edge of tech yet failed miserably, or made money but will fade tomorrow from memory.
Which... leads back to art.
Which is a whole other, time consuming discussion.
Oh, look at the time. Good night all!
Friday, September 23, 2011
Monday, September 12, 2011
Tuesday, July 5, 2011
Advertising "2.0"
(originally published 08/10)
Advertising on the Web is no easy task. Customers are familiar with banner ads and have learned to ignore them for the most part - an issue addressed in Wired Magazine's latest issue. So is the Web really “dead” for advertising, as Wired proclaims? I beg to differ! Of course banner ads may not be totally effective - because they are intended to be only a slice of the overall pie.
But what if the ad is the content itself? Aye, now you are beginning to see the rest of the Web advertising strategy! Successful advertising can be found in many a blog “disguised” as content. For example, on the Web blog Apartment Therapy, a flashing banner promoting you business "me me me!" may easily get passed by, but a featured article on one or two of your chairs (written by the site's author) could can easily capture the reader's attention. If you need proof of how effective this can be - well, did you click the link to see what Apartment Therapy was about? Whether you did or not, that Brand has just been successfully introduced to you! This technique (speaking less about how great your company is, and instead demonstrate how you add value) is also emphasized by top Branding experts.
Another place that “content as advertising” can pay off is on social networking sites such as Facebook. However, it takes a certain finesse to find the right balance between positioning your company as a valuable “friend”, instead of mistakenly looking like a spammer. If you've ever done email newsletters then you are familiar with this concept. Send too much sales lingo, too frequently, and your customers will unsubscribe.
By the way, Wired (the people who declared the Web is dead for advertising) has actually seen increasing revenues from their website. Could their article just be advertising disguised as content? Money talks!
Advertising on the Web is no easy task. Customers are familiar with banner ads and have learned to ignore them for the most part - an issue addressed in Wired Magazine's latest issue. So is the Web really “dead” for advertising, as Wired proclaims? I beg to differ! Of course banner ads may not be totally effective - because they are intended to be only a slice of the overall pie.
But what if the ad is the content itself? Aye, now you are beginning to see the rest of the Web advertising strategy! Successful advertising can be found in many a blog “disguised” as content. For example, on the Web blog Apartment Therapy, a flashing banner promoting you business "me me me!" may easily get passed by, but a featured article on one or two of your chairs (written by the site's author) could can easily capture the reader's attention. If you need proof of how effective this can be - well, did you click the link to see what Apartment Therapy was about? Whether you did or not, that Brand has just been successfully introduced to you! This technique (speaking less about how great your company is, and instead demonstrate how you add value) is also emphasized by top Branding experts.
Another place that “content as advertising” can pay off is on social networking sites such as Facebook. However, it takes a certain finesse to find the right balance between positioning your company as a valuable “friend”, instead of mistakenly looking like a spammer. If you've ever done email newsletters then you are familiar with this concept. Send too much sales lingo, too frequently, and your customers will unsubscribe.
By the way, Wired (the people who declared the Web is dead for advertising) has actually seen increasing revenues from their website. Could their article just be advertising disguised as content? Money talks!
Ventura 4th of July Street Fair
Happy birthday, America! I wandered around the Ventura festival today & decided to share the experience with you. The video is very short (for the non-committal types):
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